In 2020 real estate agents received 200 million online leads, of which less than 1% closed. Why?
Because, for the vast majority of agents, paying for online leads as a way to close more real estate deals isn’t an effective way of doing business.
Home buyers and sellers want to get to know you, they want to get a feel for how you work, and they want to find someone they can trust as they navigate one of the most important decisions in their life.
Giving clients what they’re looking for begins and ends with building genuine relationships. When you do this, you get repeat business and referrals. And when you have those, you also have more sales, fewer marketing costs and a flourishing career.
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